Press Releases

Irvine Scientific Selects Extractable for Comprehensive Web Site Redesign

SAN FRANCISCO, CA, August 15, 2003 - Extractable, a leading west coast interactive agency, and Irvine Scientific, a leading biopharmaceutical firm, today announced a partnership to expand and enhance the web marketing presence for Irvine Scientific. Extractable will collaborate with the Irvine Scientific team to develop a new corporate web site that will better represent the strength and quality of the company's brand. The strategy and design phases of the project will include extensive customer interviews and competitive analyses to ensure that the new site is the strongest possible reflection of the Irvine Scientific brand. The web site strategy and web design phases will be followed up by Extractable's web engineering team with application development projects designed to make the site easier manage and built to meet Irvine Scientifics' quality control guidelines.

"Extractable is excited about the opportunity that this engagement represents," noted Craig McLaughlin, President of Extractable, "We have a clearly defined set of goals and objectives, and a strong client/agency partnership going into this process."

Irvine Scientific selected Extractable because of the quality of the people on the Extractable team. After several meetings with Extractable it became clear that the entire team demonstrated deep expertise in the interactive space and simultaneously placed a tremendous amount of importance on elements like quality, process, and commitment.

"It is exciting to see our practice growing in the Southern California region," said J.D. Swartz, Director of Business Development for Extractable. "We are increasingly seeing the Extractable process and approach resonating with biotechnology and pharmaceutical firms."

The Irvine Scientific site redesign launch is planned for late 2003.

About Extractable
Founded in 1999, Extractable is a leading web site design and web systems development firm that helps companies leverage their online presence to gain real business advantage. From web strategy and design to system integration, Extractable provides end-to-end technology solutions for top corporations. Recent Extractable clients include AmerisourceBergen, ABM Industries, Luminex, and Hall Kinion. More information is available at http://www.extractable.com.

About Irvine Scientific
Irvine Scientific sells products in a variety of markets, including media and other related cell culture systems, specialty bulk sera products (as components for the Diagnostics market), media for the Cytogenetics laboratory as well as a complete product line for the Reproductive laboratory. Located in Santa Ana, California, Irvine Scirentific can be found online at http://www.irvinesci.com.