Press Releases

Extractable Helps Keynote Communicate Solutions to Web Audiences through Updated Web Site

San Francisco, CA, April 12, 2003 - Extractable, a leading web site design and web systems development firm, today announced the re-launch of www.keynote.com, the corporate web site for the Keynote Systems, the Internet performance authority.

Extractable worked together with Keynote to develop a new solution positioning strategy, including the enhanced design of the company's homepage.

The site architecture was redesigned to address the specific needs of potential customer segments including the needs of Chief Executives, Network Operators, Webmasters, QA and Software Developers, and Marketing Managers.

"We worked closely with Keynote to strategically reposition the web site to more effectively communicate the organization's value proposition to key audiences." said A'lan Abruzzo, creative lead for Extractable. "The new web site will enhance the companies online lead generation efforts and make the site experience more valuable to potential customers."

To accomplish Keynote's goal of communicating role based solution content to web visitors, Extractable created a "persona" strategy that that enables visitors to find solutions based on job function. The updated site provides Keynote web visitors with a strong user experience further strengthening the company's position as an industry leader.

About Extractable

Extractable is a leading web site design and web systems development firm that helps companies leverage their online presence to gain real business advantage. From web strategy and design to system integration, Extractable provides end-to-end technology solutions for top corporations. Recent Extractable clients include Visa International, Extreme Networks, Actel, and AmerisourceBergen. More information is available at www.extractable.com.

About Keynote

Keynote Systems, Inc. (Nasdaq "KEYN"), The Internet Performance Authority®, is the global leader in Internet performance management and testing services that improve the quality of e-business. Keynote's services enable corporate enterprises to benchmark, diagnose, test and manage their e-business systems both inside and outside the firewall. Over 2,300 corporate IT departments and approximately 16,000 individual subscribers rely on the Company's easy-to-use and cost-effective services to optimize revenue and reduce downtime costs without requiring additional complex and costly software implementations.