San Francisco, CA, March 4, 2003 - Extractable today announced the launch of the redesigned web site for Luminex Software. Targeted at new and existing customers, the site provides a thorough description of the company and its range of products and solutions.
When asked about the Extractable process, Luminex Software Director of Marketing and Business Development Peter LaPorte commented, "Extractable listened to us. They took the time to understand our business objectives for the web site and then presented us with a comprehensive plan for its design, production and deployment. Extractable proposed a design that met our objectives for a sales-oriented, content rich and easily navigated site. Keys to the success of the project were the communications and the 'we're part of your team' attitude of Extractable. We felt as if they were an extension of our marketing group."
The goal of the Luminex site is to be a comprehensive source of product information. The site is designed to be easy-to-use and intuitive for web visitors. As the most visible component of the company's marketing communications arsenal, the site is designed to engage web visitors with compelling product content. The site offers clear calls to action and opportunities for potential customers to engage with the company. On the application front, the new site offers a sales lead automation system that routes prospect information from the web site directly to the appropriate sales representative. The redesigned Luminex Software web site can be found at http://www.luminex.com.
About Extractable
Founded in 1999, Extractable is a leading web site design and web systems development firm that helps companies leverage their online presence to gain real business advantage. From web strategy and design to system integration, Extractable provides end-to-end technology solutions for top corporations. Recent Extractable clients include Visa International, Extreme Networks, Actel, and Hall Kinion. More information is available at http://www.extractable.com.
About Luminex Software, Inc.
Luminex develops distinctive data storage products based upon proven technologies that tackle the complex challenges of storing, archiving, distributing and protecting data. Complemented by quality customer service, Luminex's innovative products create real value for our customers. Luminex's Data|WARE product family automates optical data distribution and archiving for the UNIX and mainframe marketplace for small to large businesses in finance, healthcare, prepress, government and education. Luminex's Virtual|BLUE line of parallel channel and ESCON emulators links IBM and plug-compatible mainframes with UNIX and Microsoft systems, resulting in improved operations and economics for large data centers.
Founded in 1994, Luminex is privately held and headquartered in Riverside, California, with additional offices in San Diego, California, and Beaverton, Oregon. Data|WARE and Virtual|BLUE products are available directly from Luminex and through selected partners worldwide. For more information about Luminex, please contact us at info@luminex.com or at +1.909.781.4100.
For more information, contact:
J.D. Swartz
Extractable
650-212-3900 phone
650-212-3901 fax
jdswartz@extractable.com
http://www.extractable.com