Press Releases

Extractable Helps BTX Communicate Protocols to Researchers Through New Web Site

San Francisco, CA, October 12, 2002- Extractable, a leading web site design and web systems development firm, today announced the re-launch of www.btxonline.com, the corporate web site for the BTX division of Genetronics, the industry leader in molecular delivery, electroporation and electro fusion technology for research laboratory markets worldwide.

Extractable worked together with BTX to develop a new online brand positioning strategy, including the enhanced organization of the company's products and protocols.

The site architecture was designed to address the specific needs of researchers, distributors, purchasing agents, suppliers, students, and the general public.

"We worked closely with BTX to strategically reposition the web site to communicate the company's mission to make a difference in 21st century research by providing the products and services that truly are distinguished and value-added to dedicated scientists in life science research." said A'lan Abruzzo, creative lead for Extractable. "The new web site demonstrates BTX's commitment to providing the highest quality, most cutting-edge, tailored molecular delivery products."

To accomplish BTX's goal of communicating protocol information to researchers, Extractable created a categorical information architecture that enables researchers to find specific protocols for the company's many electroporation products. The new site provides BTX with a strong brand presence, positioning the company as an industry leader while showcasing the range of products that the company has to offer.

About Extractable

Founded in 1999, Extractable is a leading web site design and web systems development firm that helps companies leverage their online presence to gain real business advantage. From web strategy and design to system integration, Extractable provides end-to-end technology solutions for top corporations. Recent Extractable clients include Visa International, Extreme Networks, Actel, and Hall Kinion. More information is available at www.extractable.com.