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10 Web Analytics Trends for 2014 by Mark Ryan

award winning digital agency

Last year was a great year in the web analytics world. We saw awesome advancements from just about every vendor in the web analytics industry.

Some of my favorite achievements of the past 12 months were:

* Google rolled out the Google Tag Manager to the masses and launched very cool functions such as auto event tracking.

* The addition of demographic data in Google Analytics has led to amazing insights.

* Adobe launched a new (much improved) interface to Adobe Analytics which showed how useful a web analytics solution can be when owned by a company that made its name with UI design tools.

* Tag management companies such as TagMan and Tealium landed many great new customers as well as big rounds of funding.

With the start of 2014, we have more experienced web analysts out in the field than ever before and organizations are now relying (rather than hoping) upon analytics for improvements in their bottom line.

In the year ahead, I am optimistic that we will see the pace of advancement in the web analytics world accelerate. Below is my top 10 list of trends that I would love to see over the next 12 months.

Read the full article on ClickZ here.