Dana leads user experience and content strategies for EXTRACTABLE — connecting users to the content they care about to drive more traffic, engagement, and conversions. In her 20+ years of experience, she has held a wide range of positions including Copywriter, CMO, Content Strategy Director, and Executive Creative Director. She has delivered award-winning work for clients including Gamefly, Hewlett-Packard, singer-songwriter Jewel, Johnson & Johnson, Logitech, Nautilus, and Nike. Dana lives in the East Bay with her husband, their young son, their dog, and nearly 4,000 books. To relieve stress, Dana likes to go horseback riding, swim, knit, and do yoga (although not all at the same time).