We seek to measure the impact of our collective expertise in digital transformation in actual quantifiable results. We don't throw around the word "results" in loose ways to describe how well our work has performed. Whether we're redesigning an existing website or creating a new one, we've always been a bit maniacal about tracking and measuring actual business performance. It's more important to track how many new customers you've gained and retained, or dollars you've saved servicing those customers.
We take the work seriously and we are in it for the results. To us, there's no other practical way to measure the impact of our collective efforts. It's the yardstick for our expertise, passion and follow-through.